"Now upgraded with our 15K stretch canvas, the Storm Hood is slightly stretchier than ever. The cool thing about our version of the clava-head-neck-scarf-gaitor is that this one is actually made of outerwear fabric, which is pretty cool because, hey, snow will fall on your head at times. Who even cares though? Nobody with a Storm Hood, thats who. Because when you have a Storm Hood, you're a total badass, and you have other things to not care about."